Our Work

Leeds City Region Apprenticeship Programme

  • Branding
  • Content & Copywriting
  • Email Marketing
  • Social Media
  • Strategy & Campaigns
  • Video & Photography

Sero was responsible for design and management of a strategic marketing programme to support recruitment of 2500 apprentices into small and medium-sized businesses across 10 local authority areas.

Marketing support included:

  • Target audience analysis
  • Marketing strategy and management
  • Running a #Yes2Apprenticeships campaign with radio, social media and video advertising
  • A high profile business engagement conference at the Royal Armouries with the Duke of York

The contract involved working with a wide range of channel partners to reach relevant target audiences, for example collaborating with the Regional Institute of Directors and Chambers of Commerce to reach employers.

Examples of work we have done for Leeds City Region Apprenticeship Programme