Our Work

UTC Sheffield

  • Branding
  • Content & Copywriting
  • Email Marketing
  • Events & Exhibitions
  • PR & Media
  • Print
  • SEO/PPC
  • Social Media
  • Strategy & Campaigns
  • Video & Photography
  • Web Design

Sero has worked for UTC Sheffield since 2011 when the bid for the first UTC in Sheffield was submitted. Our involvement has spanned:

  • Bid support
  • Consultation design and management
  • Curriculum design (computing and creative/digital media)
  • Project management
  • Employer engagement
  • Marketing communications
  • Student recruitment

In respect of marketing and recruitment, we provide a fully outsourced service covering:

  • Strategic planning and management including web and social media
  • Marketing officer services covering all routine activities
  • Graphic design, web, video and photography services
  • PR, media planning and management

We develop UTC Sheffield’s marketing and PR strategies and are responsible for implementing them, covering all aspects. Marketing services provided include:

  • Production of the prospectus and key information guide including drafting all content
  • Production of the website including content provision
  • Running annual recruitment campaigns
  • Running specific target audience campaigns such as ‘Girls Making the Future’
  • PR and media services to support recruitment, build the reputation of the brand and handle any sensitive issues
  • Securing take-up for all UTC recruitment events, mainly through social media advertising, and managing booking services through Eventbrite
  • Production of regular ‘From the Principal’ newsletters including copywriting
  • Management and development of Facebook and Twitter accounts including maintenance of all content
  • Social media advertising focusing on Facebook and Google AdWords
  • Production of videos and multimedia materials
  • Identifying and collaborating with key channel partners, including employers
  • Outreach activities into community groups

 

Examples of work we have done for UTC Sheffield