Code>Make>Win

Sero’s marketing services have helped to establish and grow an innovative coding competition for 9-19 year-olds, funded by Sheffield City Council.

With minimal budget, a pilot was launched in spring 2015 and was so successful that it was developed into a full programme that has run through two academic years.

We develop Code>Make>Win’s marketing and PR strategies and are responsible for implementing them, covering all aspects:

• Production of the website including content provision
• Running annual Awards events, plus interim digital making events
• Running specific target audience campaigns to generate competition entries
• PR and media services to generate awareness, build the reputation of the competition and form corporate partnerships
• Production of regular newsletters including copywriting
• Management and development of Facebook and Twitter accounts including maintenance of all content
• Social media advertising focusing on Facebook and Twitter
• Production of videos and multimedia materials
• Identifying and collaborating with employer sponsors
• Outreach events such as ‘Family Digital Makers Days’

Please see the Sero Skills website for further information on our involvement in the running of this programme.