SkillForce

Sero worked for SkillForce, a national education and Veterans charity from 2015-2017. Our involvement spanned:

• Marketing communications
• Branding
• Web design
• Collateral design
• Social media management
• Involvement in the launch of the Prince William Award

In respect of marketing and recruitment for their educational programmes, we provided a fully outsourced service covering:

• Strategic planning and management including web and social media
• Marketing officer services covering all routine activities
• Graphic design, web, video and photography services
• PR, media planning and management

We developed SkillForce’s marketing and PR strategies and were responsible for implementing them, covering all aspects. Marketing services provided include:

• Production of the Social Impact Report 15/16 and the Prince William Award brochure including drafting all content, and rebranding of existing literature
• Production of the website including content provision
• PR and media services to support sign ups, build the reputation of the charity and handle any sensitive issues
• Production of regular newsletters for Business Development Managers including copywriting, as well as internal newsletters
• Management and development of Facebook and Twitter accounts including maintenance of all content
• Live social media activity at events, such as the Prince William Award launch
• Social media advertising focusing on Facebook
• Production of videos for brand awareness, use at events such as the Prince William Award launch
• Production of multimedia materials, such as presentations for use by Business Development Managers and at events