
- Branding
- Content & Copywriting
- Email Marketing
- Events & Exhibitions
- PR & Media
- SEO/PPC
- Social Media
- Strategy & Campaigns
- Video & Photography
- Web Design
Sero has worked for UTC Sheffield since 2011 when the bid for the first UTC in Sheffield was submitted. Our involvement has spanned:
- Bid support
- Consultation design and management
- Curriculum design (computing and creative/digital media)
- Project management
- Employer engagement
- Marketing communications
- Student recruitment
In respect of marketing and recruitment, we provide a fully outsourced service covering:
- Strategic planning and management including web and social media
- Marketing officer services covering all routine activities
- Graphic design, web, video and photography services
- PR, media planning and management
We develop UTC Sheffield’s marketing and PR strategies and are responsible for implementing them, covering all aspects. Marketing services provided include:
- Production of the prospectus and key information guide including drafting all content
- Production of the website including content provision
- Running annual recruitment campaigns
- Running specific target audience campaigns such as ‘Girls Making the Future’
- PR and media services to support recruitment, build the reputation of the brand and handle any sensitive issues
- Securing take-up for all UTC recruitment events, mainly through social media advertising, and managing booking services through Eventbrite
- Production of regular ‘From the Principal’ newsletters including copywriting
- Management and development of Facebook and Twitter accounts including maintenance of all content
- Social media advertising focusing on Facebook and Google AdWords
- Production of videos and multimedia materials
- Identifying and collaborating with key channel partners, including employers
- Outreach activities into community groups