UTC Sheffield

Sero has worked for UTC Sheffield since 2011 when the bid for the first UTC in Sheffield was submitted. Our involvement has spanned:

• Bid support
• Consultation design and management
• Curriculum design (computing and creative/digital media)
• Project management
• Employer engagement
• Marketing communications
• Student recruitment

In respect of marketing and recruitment, we provide a fully outsourced service covering:

• Strategic planning and management including web and social media
• Marketing officer services covering all routine activities
• Graphic design, web, video and photography services
• PR, media planning and management

We develop UTC Sheffield’s marketing and PR strategies and are responsible for implementing them, covering all aspects. Marketing services provided include:

• Production of the prospectus and key information guide including drafting all content
• Production of the website including content provision
• Running annual recruitment campaigns
• Running specific target audience campaigns such as ‘Girls Making the Future’
• PR and media services to support recruitment, build the reputation of the brand and handle any sensitive issues
• Securing take-up for all UTC recruitment events, mainly through social media advertising, and managing booking services through Eventbrite
• Production of regular ‘From the Principal’ newsletters including copywriting
• Management and development of Facebook and Twitter accounts including maintenance of all content
• Social media advertising focusing on Facebook and Google AdWords
• Production of videos and multimedia materials
• Identifying and collaborating with key channel partners, including employers
• Outreach activities into community groups